By: Sara Stuckey
As more companies are creating pages on LinkedIn, Facebook and Pinterest, it intersects with a territory that was once owned by the individual to express individual beliefs, view and interests. Now, with companies and employees being connected via social networking pages, we …
Read MoreDecember 7, 2012 Tags: Cincinnati ad agency, company policy, customer engagement, Public Relations, social media, word of mouth marketing
Category: Sunrise News No Comments 
By: Allison Brinkman
It’s a practice that you’re already familiar with- called ‘second-screen,’ it’s the use of another device while watching TV. Who hasn’t checked Facebook or emails on their phone, tablet or computer while watching a favorite TV show? Maybe you’re even reading this …
Read MoreSeptember 26, 2012 Tags: Advertising strategy, brand positioning, consumer engagement, Creative Development, digital marketing, Public Relations, social media marketing, word of mouth marketing
Category: Sunrise News No Comments
It’s no secret that I love words. I’m probably one of the last remaining people who would choose reading a news clip over watching the video on cnn.com. To be able to paint a picture without any picture at all is a beautiful-and increasingly rare- thing.
And while I’m no Somerset Maugham (a personal favorite,) I …
Read MoreJuly 18, 2012 Tags: Advertising strategy, brand positioning, consumer engagement, coporate communications, full-service agency, marketing strategy, Public Relations, word of mouth marketing, writing
Category: Sunrise News 1 Comment
By: Allison Brinkman
When I first began my career, I was a firm believer that talking equaled success. The more I could talk, the more successful I would be in all my pursuits- whether it be professionally or personally.
By talking, I signified that I had something to prove and wasn’t afraid to show it through a …
Read MoreMay 23, 2012 Tags: Cincinnati ad agency, client-centric approach, consumer engagement, creative strategy, Public Relations, word of mouth marketing
Category: Sunrise News No Comments
By: Allison Brinkman
By now we’ve all at least heard of the Kony2012 video, if not watched the entire plea, urging people to help rid Uganda of Joseph Kony and his Lord’s Resistance Army.
Through this and other similar social media phenomenon, I’ve been introduced to word that’s relatively new to my vocabulary: Slacktivism.
The concept is simple …
Read MoreMarch 19, 2012 Tags: cause marketing, creative strategy, dialogue, Grassroots marketing, guerilla marketing, online engagement, Public Relations, social media marketing, word of mouth marketing
Category: Sunrise News No Comments
By: Allison Brinkman
Inevitably, with a new year comes a new outlook on life and aspirations of greatness. Naturally, this includes vows of going to the gym more frequently, losing a couple pounds for x,y,z event and being an all-around better person.
In assuming that you haven’t already fallen off the resolution bandwagon (I hope not!), I’d …
Read MoreJanuary 16, 2012 Tags: brand positioning, branding, greater cincinnati ad agency, new years resolutions, Public Relations, word of mouth marketing
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By: Allison Brinkman
I’ll freely admit that there are some remakes that I personally find more enjoyable than the original. The new mini cooper, select movies and pop holiday song hybrids are a few remakes can be exceptions to the rule (but even then, not always).
Naturally, this goes against the grain of my otherwise traditionalist outlook- …
Read MoreDecember 14, 2011 Tags: brand positioning, branding, holidays, marketing consulting, Public Relations, retail marketing, word of mouth marketing
Category: Trends 1 Comment
New Hires Bring Enthusiasm, Major Brand Experience to Roles
CINCINNATI – November 15, 2011 – Sunrise Advertising, a leading Greater Cincinnati full-service marketing communications agency, is pleased to welcome two new members to its team.
Allison Brinkman and Kari Hearn have joined Sunrise in the roles of Word of Mouth Marketing Manager and Media Coordinator. Both …
Read MoreBy: Allison Brinkman
The irony is not lost on me that this is likely the only time this year that the words Champion and Ohio State Buckeyes might be used together in the same sentence. Nonetheless, my point is to illustrate how jargon that was born in a stuffy conference room somewhere translates into everyday life.
Now, back …
Read MoreOctober 24, 2011 Tags: brand champions, brand positioning, branding, Business to Consumer Marketing, consumer engagement, customer insights, entertainment marketing, Grassroots marketing, Public Relations, word of mouth marketing
Category: Trends, Uncategorized No Comments
By: Andrew Kiley
Even if you live under a rock you know that Steve Jobs, the man who led Apple and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.
Even after his passing, Steve Jobs continues affecting design and public communications. Check out apple.com …
Read MoreOctober 13, 2011 Tags: brand positioning, Business to Consumer Marketing, client dialogue, Consumer Packaged Goods, Public Relations, retail marketing, word of mouth marketing
Category: Trends No Comments
