By: Brian McHale
One of the most talked about recent brand apologies is JC Penny saying it’s sorry for abandoning many of its long time customers. You’ll remember JCP walked away from couponing for a while and dramatically changed the shopper experience in its stores. …
Read MoreMay 9, 2013 Tags: advertising, creative strategy, design, Established brands, Media planning
Category: Sunrise News No Comments 
April 3, 2013 Tags: advertising agency, media buying, Media planning, sports, Television, television ratings
Category: Sunrise News No Comments
Media Coordinator Job Description
The Media Coordinator position is a fast paced position that requires multiple skills including but not limited to:
Self Motivation: Must be able to balance and prioritize responsibilities with moderate daily supervision.
Approachability: Will work directly with all other departments within the agency, it is imperative to treat them as …
Read MoreDecember 19, 2012 Tags: greater cincinnati ad agency, media buying, Media planning, now hiring
Category: Sunrise News No Comments
By Kari Breidert
Like many 20 something’s, I don’t subscribe to a home delivered newspaper, such as the Cincinnati Enquirer, because I prefer to find out what’s happening around town via online news sites, such as Cincinnati.com (the Enquirer’s online counterpart.) Up until now, Cincinnati.com has …
Read MoreOctober 12, 2012 Tags: brand positioning, creative strategy, customer insights, design, digital marketing, internet advertising, Marketing Research, media buying, Media planning, print media
Category: Sunrise News No Comments
By: Kari Breidert
I already miss the excitement of the summer games in London, and judging by the numbers, I’m probably not the only one. The Olympics in London were the most watched television event in history. 219 million Americans watched the games across the networks of …
Read MoreAugust 27, 2012 Tags: Advertising strategy, Consumer Packaged Goods, Corporate Communications, entertainment marketing, Marketing Research, media buying, Media planning
Category: Sunrise News No Comments
It’s time to place your bets on this season’s primetime winners and losers. I’m not sure if Vegas actually accepts wagers on how long a TV show will last but it might be a new revenue stream for them to consider. Along …
Read MoreAugust 23, 2012 Tags: advertising, entertainment marketing, media buying, Media planning, primetime television, ratings
Category: Sunrise News No Comments
By: Bill Brassine
In 12 local television markets viewers might not be able to find their favorite local news on the air today.
Hearst Television, which operates 32 local market network television affiliates, and Time Warner Cable/Insight (TWC), the country’s second largest cable provider are at odds over what is an acceptable carriage fee for Hearst’s local …
Read MoreJuly 12, 2012 Tags: Cincinnati TV, Hearst, media buying, Media planning, Olympics, Time Warner Cable, WLWT
Category: Sunrise News No Comments
By: Kari Breidert
Well, we have made it another four years to once again watch the summer Olympics. This is a time when Americans take a minute or two and remember the sports of swimming, gymnastics and maybe even table tennis.
NBC Universal is once again playing host to the games. NBC as well as the cable …
Read MoreJuly 2, 2012 Tags: entertainment marketing, media buying, Media planning, media strategy, programming, ratings
Category: Sunrise News No Comments
By: Mike Grueter
November can’t get here soon enough! It’s not that I’m looking forward to the colder weather, but rather the end of the 2012 political season. This has become the year of the pre-empt with political spending wreaking havoc on advertisers’ TV buys. With politicians coming in and buying the lowest unit rate available and …
Read MoreMay 17, 2012 Tags: Advertising strategy, media buying, Media planning, political advertising
Category: Sunrise News No Comments
By: Bill Brassine
Back at the end of February, Kari previewed the upcoming March Madness NCAA Men’s Basketball Tournament and how powerful it has been the past few years here in the Cincinnati television market from the standpoint of attention and interest.
Now that the madness has settled following the 2012 tournament, the Cincinnati television market could …
Read MoreApril 18, 2012 Tags: Advertising strategy, consumer engagement, greater cincinnati ad agency, media buying, Media planning, sports marketing
Category: Sunrise News No Comments
