By: John Young
When the roadmap is clear, it’s much easier to get to your destination. That’s the role of the creative brief. It sounds simple, but it’s where so much in the advertising business can go wrong.
This blog post is the first in a …
Read MoreMay 14, 2013 Tags: advertising agency, creative strategy, Established brands, messaging
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By: Brian McHale
One of the most talked about recent brand apologies is JC Penny saying it’s sorry for abandoning many of its long time customers. You’ll remember JCP walked away from couponing for a while and dramatically changed the shopper experience in its stores. …
Read MoreMay 9, 2013 Tags: advertising, creative strategy, design, Established brands, Media planning
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Greater Cincinnati Agency Wins in Magazine Ad and Mobile Website Categories
CINCINNATI – November, 2012 – Greater Cincinnati advertising agency Sunrise Advertising has earned both recognition and new hardware for two of its recent programs in the annual MarCom awards. The competition is often regarded as …
Read MoreBy: Ken Lay
In the parking lot yesterday, I noticed a bumper sticker that read “Read a F****** Book” (the word was spelled out).
I was both offended and irritated. I was offended because profanity (especially that profanity) should not be on public display. Before you …
Read MoreOctober 24, 2012 Tags: brand positioning, consumer engagement, create dialogue, creative strategy, customer insights, design, word of mouth marketing
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By Kari Breidert
Like many 20 something’s, I don’t subscribe to a home delivered newspaper, such as the Cincinnati Enquirer, because I prefer to find out what’s happening around town via online news sites, such as Cincinnati.com (the Enquirer’s online counterpart.) Up until now, Cincinnati.com has …
Read MoreOctober 12, 2012 Tags: brand positioning, creative strategy, customer insights, design, digital marketing, internet advertising, Marketing Research, media buying, Media planning, print media
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By: Ken Lay
Roses are red
violets are blue
Nike just did it
and so can you.
I like poetry. A lot actually. Not so much the florid prose of the Tennyson variety, but the workman-like prose of the contemporary poets. Poetry is not something you hear much …
Read MoreSeptember 7, 2012 Tags: brand positioning, copywriting, Creative Development, creative strategy, marketing strategy
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By: Andrew Kiley
What do bands want? How do they define success? It’s safe to say they hope to make music that resonates with a large audience and lasts longer than they do. The usual follow-up priority is to get signed to a record label. Financial success is usually one of the next top goals of …
Read MoreAugust 14, 2012 Tags: brand positioning, consumer engagement, Creative Development, creative strategy, customer insights, music industry
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By: Ken Lay
It’s hard to be an optimist these days. While I consider myself a “glass half full” kind of guy, lately I’ve just wanted to chug what’s left in the glass and call it empty.
That’s why I was glad to read the book “Abundance: The Future Is Better Than You Think.”
It’s not …
Read MoreJuly 24, 2012 Tags: Cincinnati ad agency, consumer engagement, Creative Development, creative strategy, design, Marketing Research
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By: Andrew Kiley
Practically every Tuesday, some of us at Sunrise meet for a brown bag lunch session and watch a brief TED* conference presentation. I found this one particularly profound. Brene Brown, a research professor at University of Houston, an author and a mesmerizing orator, has spent 10 years studying vulnerability, courage, authenticity and shame. …
Read MoreJune 27, 2012 Tags: creative strategy, customer insights, education, word of mouth marketing
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By: Allison Brinkman
When I first began my career, I was a firm believer that talking equaled success. The more I could talk, the more successful I would be in all my pursuits- whether it be professionally or personally.
By talking, I signified that I had something to prove and wasn’t afraid to show it through a …
Read MoreMay 23, 2012 Tags: Cincinnati ad agency, client-centric approach, consumer engagement, creative strategy, Public Relations, word of mouth marketing
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