By: Tim Hogan
With Super Bowl XLVII set to kick off, world class brands and big time fans anxiously wait to see who will be crowned this year’s advertising champion. …
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January 23, 2013 Tags: brand positioning, Business to Consumer Marketing, Cincinnati ad agency, consumer engagement, Creative Development, marketing strategy, sports, television advertising
Category: Sunrise News No Comments 
By: Ken Lay
In the parking lot yesterday, I noticed a bumper sticker that read “Read a F****** Book” (the word was spelled out).
I was both offended and irritated. I was offended because profanity (especially that profanity) should not be on public display. Before you …
Read MoreOctober 24, 2012 Tags: brand positioning, consumer engagement, create dialogue, creative strategy, customer insights, design, word of mouth marketing
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By: John Young
One of the most common problems in advertising is when an ad is more focused on the product or the client than on a benefit to the customer. We see it all the …
October 3, 2012 Tags: Advertising strategy, brand positioning, client-centric approach, consumer engagement, Corporate Communications, Creative Development, customer insights
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By: Allison Brinkman
It’s a practice that you’re already familiar with- called ‘second-screen,’ it’s the use of another device while watching TV. Who hasn’t checked Facebook or emails on their phone, tablet or computer while watching a favorite TV show? Maybe you’re even reading this …
Read MoreSeptember 26, 2012 Tags: Advertising strategy, brand positioning, consumer engagement, Creative Development, digital marketing, Public Relations, social media marketing, word of mouth marketing
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By: Andrew Kiley
What do bands want? How do they define success? It’s safe to say they hope to make music that resonates with a large audience and lasts longer than they do. The usual follow-up priority is to get signed to a record label. Financial success is usually one of the next top goals of …
Read MoreAugust 14, 2012 Tags: brand positioning, consumer engagement, Creative Development, creative strategy, customer insights, music industry
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By: Ken Lay
It’s hard to be an optimist these days. While I consider myself a “glass half full” kind of guy, lately I’ve just wanted to chug what’s left in the glass and call it empty.
That’s why I was glad to read the book “Abundance: The Future Is Better Than You Think.”
It’s not …
Read MoreJuly 24, 2012 Tags: Cincinnati ad agency, consumer engagement, Creative Development, creative strategy, design, Marketing Research
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It’s no secret that I love words. I’m probably one of the last remaining people who would choose reading a news clip over watching the video on cnn.com. To be able to paint a picture without any picture at all is a beautiful-and increasingly rare- thing.
And while I’m no Somerset Maugham (a personal favorite,) I …
Read MoreJuly 18, 2012 Tags: Advertising strategy, brand positioning, consumer engagement, coporate communications, full-service agency, marketing strategy, Public Relations, word of mouth marketing, writing
Category: Sunrise News 1 Comment
By: Sara Stuckey
It may just be me; but I’m having social media déjà vu. Many new apps or websites seem to be simply a reincarnation of something that already appeared in a past social media life, simply enhanced and rebranded. I recently joined Google+ (yes, late adopter I realize) and while I comprehend the way …
Read MoreJune 8, 2012 Tags: Cincinnati ad agency, consumer engagement, marketing and advertising strategy, social media, social media marketing, word of mouth marketing
Category: Sunrise News 2 Comments
By: Allison Brinkman
When I first began my career, I was a firm believer that talking equaled success. The more I could talk, the more successful I would be in all my pursuits- whether it be professionally or personally.
By talking, I signified that I had something to prove and wasn’t afraid to show it through a …
Read MoreMay 23, 2012 Tags: Cincinnati ad agency, client-centric approach, consumer engagement, creative strategy, Public Relations, word of mouth marketing
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By: Andrew Kiley
I’ve worked with clients to build digital communication strategies that include a QR code component. Usually before getting to that point we’ll discuss objectives, goals, then tactics. If a QR code makes sense and we have compelling content to deliver, we’ll consider including QR codes in places like stationary, business cards, print ads, …
Read MoreMay 9, 2012 Tags: consumer engagement, creative strategy, QR codes, social media, word of mouth marketing
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