leadership team

Behind every great company is an even better team. Meet a few of our team members who live and breathe our motto and will help you foster the engagement and reaction that you have been looking for.

Brian McHale Chief Executive Officer/Owner	Brian continues to have fun every day in this crazy industry known as advertising. In addition to setting and driving the vision for Sunrise in its unique effort to renew established brands, he has provided strategic thinking for such brands as LensCrafters, Kao/Jergens, Bush’s Baked Beans, Red Robin Gourmet Burgers, DQ, Dick’s Sporting Goods and US Bank. Along the way, Brian has owned and run a national media buying agency as well as earned recognition for his top-notch approaches and results, including being named an Advertising Age Media Maven, a Business Courier of Cincinnati’s “Top 40 Under 40” winner, and he is a member and past officer of the international Young Presidents’ Organization.
John Young Executive Creative Director	In the role of Executive Creative Director, John oversees all strategic and creative direction within the agency- a sometimes delicate balance between art and science. With more than 25 years creating award-winning work and leading creative teams on behalf of such brands as P&G, Kroger, American Express, Exxon-Mobile, Kodak among many others, John brings a wealth of experience in all aspects of the marketing and advertising. He also spent time as founder of his own agency in the Boston area which provided copywriting and creative direction to design firms and ad agencies.
Allison Schroeder Word of Mouth Marketing Manager	Allison has a passion for generating buzz which is perfect for her role as Word of Mouth Marketing Manager. A member of the Public Relations Society of America, Allison stays on top of emerging trends to plan and execute break-through strategies for a number of Sunrise clients. At previous agencies, she has managed marketing and public relations efforts for such clients as Roto-Rooter, Pfizer, the AVP tournament, Pure Romance and other high-profile organizations.
Bill Brassine Media Director	As Sunrise Advertising’s Media Director, Bill leads strategic media planning for all of our clients. Bill has worked for a number of national and regional full-service and media only agencies. He has provided strategic media for such brands as National City Bank, Maker’s Mark Bourbon, Fazoli’s Italian Restaurants, Valvoline Oil, Speedway/SuperAmerica, Safelite Auto Glass and Saks Incorporated Department Stores. Bill was selected as one of the nation’s Top 20 Rising Media Stars by Media Magazine. His passion is learning and staying ahead of the daily changes taking place in today’s media world, as well as testing new ideas for his clients.

Kevin Boothe

Director of Client Leadership

As Director of Client Leadership, Kevin manages team members to ensure that each one is creating and executing advertising and marketing strategies that create trial for our clients’ brands. Kevin also ensures we are listening to, and meeting the goals of, all Sunrise clients.

Prior to joining Sunrise, Kevin was Director of Marketing at LCA-Vision, Inc. He’s also held marketing management positions at companies such as PC On Call, Inc., Formica Corporation, Nine West Group, LensCrafters and Cintas Corporation.