What makes Sunrise Advertising different is our specialty:
We energize established brands.

Does your brand need to boost trial? Want to reconnect with customers or reach a new audience? Get more out of media planning? Then let’s talk. Yes, we’re a full-service advertising agency—and an agent of acceleration.

Work

TV
Radio

B2B or B2C; What unites our various clients is a desire to be relevant. Right now.

Who

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Allison Schroeder
Word of Mouth Marketing Manager

Allison has a passion for generating buzz which is perfect for her role as Word of Mouth Marketing Manager. A member of the Public Relations Society of America, Allison stays on top of emerging trends to plan and execute break-through strategies for a number of Sunrise clients.

At previous agencies, she has managed marketing and public relations efforts for such clients as Roto-Rooter, Pfizer, the AVP tournament, Pure Romance and other heavy hitters.

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Tim Hogan
Creative Director

Tim plays an integral role in helping to build strategy and has directed creative campaigns for a number of Sunrise clients, including Skyline Chili, Curly’s Foods, The Beach Waterpark and Cincinnati Playhouse in the Park. He has been a Creative Director with Sunrise for more than eight years.

Prior to joining Sunrise, Tim was an Executive Vice President and Creative Director at Louisville-based OTT Communications, where he developed award-winning creative campaigns for American Express, Bush’s Baked
Beans, Chiquita Brands, Maker’s Mark Bourbon, General Electric, Kyocera Mita, LensCrafters and other leading brands.

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Kevin Boothe
Director of Client Leadership

As Director of Client Leadership, Kevin manages team members to ensure that each one is creating and executing advertising and marketing strategies that create trial for our clients’ brands. Kevin also ensures we are listening to, and meeting the goals of, all Sunrise clients.

Prior to joining Sunrise, Kevin was Director of Marketing at LCA-Vision, Inc. He’s also held marketing management positions at companies such as PC On Call, Inc., Formica Corporation, Nine West Group, LensCrafters and Cintas Corporation.

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John Young
Executive Creative Director

In the role of Executive Creative Director, John oversees all strategic and creative direction within the agency — a sometimes delicate balance between art and science.

With more than 25 years creating award-winning work and leading creative teams on behalf of such brands as P&G, Kroger, American Express, Exxon-Mobile and Kodak among many others, John brings a wealth of experience in all aspects of the marketing and advertising. He also spent time as founder of his own agency in the Boston area which provided copywriting and creative direction to design firms and ad agencies.

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Chris Fryburger
Business Development Director

As Business Development Director, Chris leads all new business efforts with the ultimate goal of putting together the perfect relationships between agency and client. He knows we aren’t right for every client, but when we are a fit, we grow our business by growing our clients’ businesses first.

In his previous roles for ad agencies and software companies, Chris has acquired valuable experience in both professional services and digital technology.

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Brian McHale
Owner ● Chief Executive Officer

Brian continues to have fun every day in this crazy industry known as advertising. In addition to setting and driving the vision for Sunrise in its unique effort to renew established brands, he has provided strategic thinking for such brands as LensCrafters, Kao/Jergens, Bush’s Baked Beans, Red Robin Gourmet Burgers, DQ, Dick’s Sporting Goods and US Bank.

Along the way, Brian has owned and run a national media buying agency as well as earned recognition for his top-notch approaches and results, including being named an Advertising Age Media Maven, a Business Courier of Cincinnati’s “Top 40 Under 40” winner, and he is a member and past officer of the international Young Presidents’ Organization.

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Bill Brassine
Media Director

As Sunrise Advertising’s Media Director, Bill leads strategic media planning for all of our clients. Bill has worked for a number of national and regional full-service and media-only agencies. He has provided strategic media for such brands as National City Bank, Maker’s Mark Bourbon, Fazoli’s Italian Restaurants, Valvoline Oil, Speedway/SuperAmerica, Safelite Auto Glass and Saks Incorporated Department Stores.

Bill was selected as one of the nation’s Top 20 Rising Media Stars by Media Magazine. His passion is learning and staying ahead of the daily changes taking place in today’s media world, as well as testing new ideas for his clients.

Established in 2003, Sunrise is a full-service agency, and we’ve helped a wide range of clients rediscover relevance. We pride ourselves on being agile and focused to deliver fresh thinking.

In the ad biz, it all starts with talent—with the people. You gotta love the game, and our team does. We’re a band of fanatics who are passionate about our clients and their brands. Each day, we challenge each other to win for our clients. Because winning is fun.

We want people who want to do the best work of their lives. People who want to build something. Who strive to win for clients.

We promise to challenge you — and we expect you to challenge us. If you have passion, talent, and a love of advertising and marketing — let’s do it together.

If you are interested in career opportunities at Sunrise Advertising, please email Human Resources.

How

To help revitalize your brand, Sunrise Advertising works across disciplines. We’re not pushing an agenda. What fuels us is collaborating with you to capitalize on an opportunity or solve a problem. For us it’s a joy to dig in, weigh all kinds of solutions and select the ones that will work best. And we have a track record that proves we know how to do it.

Where do our solutions come from?

Media planning/buying, Word of Mouth/PR, Creative Services, Digital Marketing, Marketing Consulting and more.

We’ve also developed a set of proprietary processes to help guide our work in a thoughtful and efficient way. But we’re not “process bound.” Being agile is key to winning, and winning for clients and ourselves is a company value.

Contact us to talk about our services and how we can put our proven processes to work for your brand.

Great advertising starts with great strategy. We dig in to understand your customer, your brand and your competition. Then we take on the problem or opportunity. We weigh a full spectrum of strategies and
tactics to grow your business. No bias, no dogma — just rooting out the right answer. Finally, we shine a light on a direction to reinvigorate your brand.

Steeped in strategy, we create more than pretty pictures and clever copy. We work and rework ideas, words and images to develop brilliant brand messaging that shines across all the channels. To give you a cohesive message you can own in the market. Our measure of success is: smart ideas, beautifully executed.

Emerging from the marketing strategy, media often drives our entire process because this is where we identify the right people, places and timing for your communications’ plan. We use research and analytics to light the way. There is always a new channel, a new medium to consider as we strive to find the best ways to communicate with your target audience today. Relevant communication channels with strategic execution.

Your brand has values and character. Nothing helps the world understand and connect with it like Word of Mouth Marketing. It’s way more than simple chatter across the backyard fence. Word of Mouth encompasses PR, social media, blogs, guerilla marketing and more. Wherever your key influencers are gathering, we’ll make your brand a topic of conversation.

We have digital in our DNA. It’s inherent in everything we do. Many people still view it separately. Not us. We see it as a fundamental building block in every brand communication strategy. Our team experience spans creating web sites and banner ads, to social media, web video and digital display buys. We love digital marketing and advertising and how it can engage your customer or consumer, and how it can spark a brand and connect with new audiences.

 

To us food clients are more a passion than sustenance. We spark growth in restaurants as well as packaged goods.

Restaurant

We’ve pumped energy into quick-serve, fast-casual, casual and fine dining restaurants. Our team has worked on some of the most memorable restaurant advertising concepts in the country as well as some of the biggest restaurant brands.

How do we energize restaurants? One way is our proprietary TrialRocket. It’s a process for generating trial, getting the right people to your door.

Food Packaged Goods

With competition and price pressure, food CPG is one category where you need to concentrate on the end consumer as much as you do the retailer. We understand that.

Our clients benefit from our experience which ranges from new product launches and new product development to developing Brand Development Index and Category Development Index (BDI/CDI) strategies to best leverage your food advertising budgets.

Under the weight of heavy regulation, the power of brand is more important than ever. Sometimes it’s the only way to drive difference. Our financial advertising agency industry knowledge—spanning banks, mutual fund companies and pay-day loans—helps us hit the ground running with new financial clients allowing you to get to market fast.

Recently we’ve helped a national bank enhance their point-of-purchase marketing. And for a regional player, we lead naming for a suite of new online products as well as supporting an acquisition with targeted media buying. To learn more about our experience and how it can benefit you, give us a call.

Insurance

We have you covered. From ad campaigns for national insurance brands, to repositioning regional brokers to better support their sales’ efforts, we’ve helped insurance companies compete with the big boys.

We know your prospects don’t want to think about you and your service—until they need it. It’s also painful to switch once people choose a company. Our TrialRocket proprietary process helps break down the barriers on the road to inducing trial.

Over the years, we’ve worked with a number of travel and tourism clients. Some are seasonal. Others afford wonderful opportunities year-round. Regardless, we know how to get travelers to consider our clients.

We use media planning and buying, word of mouth marketing and break-through ad campaigns to ignite people’s passion for fun and adventure for our travel and tourism clients.

Contact

What are you waiting for? Call us today, and let’s jump start your brand!

  • 700 Walnut St, Suite 500
    Cincinnati, OH 45202 (map)
  • (513) 333-4100
  • info@sunriseadvertising.com