By: Kari Breidert
Facebook had better watch out- there’s a new time waster/social networking site gaining momentum. It is called Pinterest. If you are new to this word and site, allow me to explain. Pinterest is an invitation-only social networking site in which users “pin” pictures of things they enjoy to their “boards”. These pictures are “pinned” …
Read MoreJanuary 9, 2012 Tags: brand positioning, Business to Consumer Marketing, consumer insights, internet advertising, Marketing Research, marketing trends, Media planning, word of mouth marketing
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By: Allison Brinkman
I’ll freely admit that there are some remakes that I personally find more enjoyable than the original. The new mini cooper, select movies and pop holiday song hybrids are a few remakes can be exceptions to the rule (but even then, not always).
Naturally, this goes against the grain of my otherwise traditionalist outlook- …
Read MoreDecember 14, 2011 Tags: brand positioning, branding, holidays, marketing consulting, Public Relations, retail marketing, word of mouth marketing
Category: Trends 1 Comment
By: Sara Stuckey
I would like to congratulate the Northern Kentucky University Norse on their acceptance into the Atlantic Sun Conference, and in joining the ranks of NCAA Division I college athletics! No, I’m not an alum and no, I did not finance this feat. However, I had the privilege of meeting with NKU Athletic Director …
Read MoreDecember 9, 2011 Tags: brand positioning, branding, Cincinnati ad agency, customer insights, entertainment marketing, marketing strategy, word of mouth marketing
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By: Kari Hearn
The most competitive day of the year is approaching: Black Friday. It is the beginning of the most profitable season for retailers. Because of this, many retailers are using traditional media as well as newer media strategies and tactics to get the most of this day and holiday season. Retailers have already started …
Read MoreNovember 17, 2011 Tags: Advertising strategy, Cincinnati ad agency, consumer insights, holiday advertising, Marketing Research, Media planning, mobile advertising, retail marketing, Sunrise Advertising
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By: Andrew Kiley
QR codes are nothing new, but they have been increasingly building momentum in the consumer retail world. I’ve been on a scanning mission, snapping codes via my iPhone to see what brands do it well and which
are rather pointless.
It’s an utter disappointment and poor reflection on a brand when it includes a QR …
Read MoreNovember 7, 2011 Tags: Andrew Kiley, print, QR codes, Sunrise Advertising
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By: John Young
Here’s an idea that more brands and organizations can use to be meaningful to their customers: Action Branding. It’s not about what you say, it’s about what you do. It’s about BEING your brand. This means a brand demonstrates its values every day. In relevant ways.
I learned the term Action Branding in September …
Read MoreOctober 31, 2011 Tags: brand positioning, Business to Consumer Marketing, Creative Development, creative strategy, marketing and advertising strategy, retail marketing
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By: Allison Brinkman
The irony is not lost on me that this is likely the only time this year that the words Champion and Ohio State Buckeyes might be used together in the same sentence. Nonetheless, my point is to illustrate how jargon that was born in a stuffy conference room somewhere translates into everyday life.
Now, back …
Read MoreOctober 24, 2011 Tags: brand champions, brand positioning, branding, Business to Consumer Marketing, consumer engagement, customer insights, entertainment marketing, Grassroots marketing, Public Relations, word of mouth marketing
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By: Ken Lay
I am an unlikely protester. Middle-class and middle-aged, I have an aversion to crowds and am very fond of comfort. Yet there I was, walking downtown to be part of “Occupy Cincinnati,” an offshoot of the “Occupy Wall Street” movement.
We parked at Findlay Market where the march was to end and walked …
Read MoreOctober 17, 2011 Tags: Grassroots marketing, guerilla marketing, Public Opinion, word of mouth marketing
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By: Andrew Kiley
Even if you live under a rock you know that Steve Jobs, the man who led Apple and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.
Even after his passing, Steve Jobs continues affecting design and public communications. Check out apple.com …
Read MoreOctober 13, 2011 Tags: brand positioning, Business to Consumer Marketing, client dialogue, Consumer Packaged Goods, Public Relations, retail marketing, word of mouth marketing
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By: Allison Brinkman
One of my favorite quotes is from the Count of Monte Cristo, during which Edmond Dantes immortally says:
“Life is a storm, my young friend. You will bask in the sunlight one moment, be shattered on the rocks the next. What makes you a man is what you do when that storm comes.”
In thinking …
Read MoreOctober 7, 2011 Tags: B2C Marketing, brand positioning, Corporate Communications, Public Opinion, Public Relations, word of mouth marketing
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