By: John Young
When the roadmap is clear, it’s much easier to get to your destination. That’s the role of the creative brief. It sounds simple, but it’s where so much in the advertising business can go wrong.
This blog post is the first in a …
Read MoreMay 14, 2013 Tags: advertising agency, creative strategy, Established brands, messaging
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By: Brian McHale
One of the most talked about recent brand apologies is JC Penny saying it’s sorry for abandoning many of its long time customers. You’ll remember JCP walked away from couponing for a while and dramatically changed the shopper experience in its stores. …
Read MoreMay 9, 2013 Tags: advertising, creative strategy, design, Established brands, Media planning
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April 3, 2013 Tags: advertising agency, media buying, Media planning, sports, Television, television ratings
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If you’re a serious candidate for Art Director, you know what the job entails. To provide specific details of this wide-ranging job read on. The description may be daunting, but the job is also fun.
REPORTS TO: Creative Director
SUPERVISES: Graphic Designer, Freelance Designer(s)
QUALIFICATIONS:
The qualifications for Art Director are:
• 7+ years design experience in an agency setting.
• 1-2 years …
March 22, 2013 Tags: Cincinnati ad agency, creative design, now hiring
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By: Brian McHale
Over the past few months, Coke has gone on the defensive. Why?
Coke has been targeted by some groups who believe Coke is to blame for obesity in our country. This is unfortunate but not necessarily surprising. We’ve seen this type of thing before, …
Read MoreMarch 12, 2013 Tags: branding, Corporate Communications, CPG, Creative Development, food service marketing
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By: Brian McHale
Brands are funny things. They have life. They can change over time. They can be hard to define. Some stay true to themselves while others veer wildly out of control.
Brands that are established or have history often “keep on keeping on” with …
Read MoreFebruary 26, 2013 Category: Sunrise News No Comments
By: Bill Brassine
Just 10 hours after the trophy presentation, it was announced that Super Bowl XLVII between the Baltimore Ravens and the San Francisco 49er’s delivered a record high rating and viewership for CBS. The announcement ended up being a bit premature. The 35 minute …
Read MoreFebruary 12, 2013 Category: Sunrise News No Comments
By: Tim Hogan
With Super Bowl XLVII set to kick off, world class brands and big time fans anxiously wait to see who will be crowned this year’s advertising champion. …
Read MoreJanuary 23, 2013 Tags: brand positioning, Business to Consumer Marketing, Cincinnati ad agency, consumer engagement, Creative Development, marketing strategy, sports, television advertising
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By: Allison Schroeder
While there’s a lot of serious planning that goes behind every brand or marketing initiative, there can also be a lot of fun. And no agency person in their right mind would tell you that they don’t love flexing their creative muscles …
Read MoreJanuary 3, 2013 Tags: Creative Development, music videos, social meida, song parodies, word of mouth
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Media Coordinator Job Description
The Media Coordinator position is a fast paced position that requires multiple skills including but not limited to:
Self Motivation: Must be able to balance and prioritize responsibilities with moderate daily supervision.
Approachability: Will work directly with all other departments within the agency, it is imperative to treat them as …
Read MoreDecember 19, 2012 Tags: greater cincinnati ad agency, media buying, Media planning, now hiring
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