By: Tim Hogan
With Super Bowl XLVII set to kick off, world class brands and big time fans anxiously wait to see who will be crowned this year’s advertising champion. …
Read MorePosts Tagged ‘television advertising’
January 23, 2013 Tags: brand positioning, Business to Consumer Marketing, Cincinnati ad agency, consumer engagement, Creative Development, marketing strategy, sports, television advertising
Category: Sunrise News No Comments 
By Mike Grueter
Another new season of network Primetime TV is underway, and so begins the process of weeding out the winners from the losers. Some of the shows that have been receiving the most buzz going into the September premieres include Terra Nova (FOX), Pan Am (ABC), X-Factor (FOX), The Playboy Club (NBC), New Girl …
Read MoreSeptember 28, 2011 Tags: consumer engagement, entertainment marketing, hype, primetime television, seasonal television premieres, television advertising, television ratings, word of mouth marketing
Category: Trends No Comments
By Bill Brassine
DVR usage has become increasingly mainstream, with DVR penetration growing steadily over the last five years. Although this technology gives television viewers much more control, the impact the DVR has on advertising might surprise you.
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Read MoreJuly 15, 2011 Tags: Advertising strategy, Cincinnati advertising agency, Creative Development, Marketing Research, Media planning, television advertising
Category: Trends No Comments
