By: Andrew Kiley
I’ve worked with clients to build digital communication strategies that include a QR code component. Usually before getting to that point we’ll discuss objectives, goals, then tactics. If a QR code makes sense and we have compelling content to deliver, we’ll consider including QR codes in places like stationary, business cards, print ads, …
Read MoreMay 9, 2012 Tags: consumer engagement, creative strategy, QR codes, social media, word of mouth marketing
Category: Sunrise News No Comments 
By: Andrew Kiley
QR codes are nothing new, but they have been increasingly building momentum in the consumer retail world. I’ve been on a scanning mission, snapping codes via my iPhone to see what brands do it well and which
are rather pointless.
It’s an utter disappointment and poor reflection on a brand when it includes a QR …
Read MoreNovember 7, 2011 Tags: Andrew Kiley, print, QR codes, Sunrise Advertising
Category: Trends No Comments
