By: Brian McHale
One of the most talked about recent brand apologies is JC Penny saying it’s sorry for abandoning many of its long time customers. You’ll remember JCP walked away from couponing for a while and dramatically changed the shopper experience in its stores. …
Read MoreMay 9, 2013 Tags: advertising, creative strategy, design, Established brands, Media planning
Category: Sunrise News No Comments 
Greater Cincinnati Agency Wins in Magazine Ad and Mobile Website Categories
CINCINNATI – November, 2012 – Greater Cincinnati advertising agency Sunrise Advertising has earned both recognition and new hardware for two of its recent programs in the annual MarCom awards. The competition is often regarded as …
Read MoreBy: Ken Lay
In the parking lot yesterday, I noticed a bumper sticker that read “Read a F****** Book” (the word was spelled out).
I was both offended and irritated. I was offended because profanity (especially that profanity) should not be on public display. Before you …
Read MoreOctober 24, 2012 Tags: brand positioning, consumer engagement, create dialogue, creative strategy, customer insights, design, word of mouth marketing
Category: Sunrise News No Comments
By Kari Breidert
Like many 20 something’s, I don’t subscribe to a home delivered newspaper, such as the Cincinnati Enquirer, because I prefer to find out what’s happening around town via online news sites, such as Cincinnati.com (the Enquirer’s online counterpart.) Up until now, Cincinnati.com has …
Read MoreOctober 12, 2012 Tags: brand positioning, creative strategy, customer insights, design, digital marketing, internet advertising, Marketing Research, media buying, Media planning, print media
Category: Sunrise News No Comments
By: Ken Lay
It’s hard to be an optimist these days. While I consider myself a “glass half full” kind of guy, lately I’ve just wanted to chug what’s left in the glass and call it empty.
That’s why I was glad to read the book “Abundance: The Future Is Better Than You Think.”
It’s not …
Read MoreJuly 24, 2012 Tags: Cincinnati ad agency, consumer engagement, Creative Development, creative strategy, design, Marketing Research
Category: Sunrise News No Comments
By: Ken Lay
I would like to take this opportunity to rant about the incredible amounts of waste we produce to package, transport and eat food.
I’ve had this pet peeve for a long time, but what brings it boiling to the top was a recent trip to Target. As I …
Read MoreApril 25, 2012 Tags: Business to Consumer Marketing, Cincinnati advertising agency, Consumer Packaged Goods, Creative Development, design, food service marketing, package development, retail marketing
Category: Sunrise News No Comments
By: Ken Lay
Last month I cut off my land line service. “So what?” you say, “I haven’t had a land line in YEARS!” Well, until January, I didn’t have a cell phone either. I make and receive about six calls a month, so not only did I not NEED …
March 9, 2012 Tags: Cincinnati ad agency, consumer engagement, creative strategy, design, Mobile website design
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By: Ken Lay
Today’s advertising world is dominated by the buzzwords Social Media, Guerrilla Marketing and “Word of Mouth.” So it was gratifying to come across some recent ads that reminded me how powerful and …
Read MoreDecember 1, 2011 Tags: Advertising strategy, brand positioning, Business to Consumer Marketing, Consumer Packaged Goods, Creative Development, customer insights, design, word of mouth marketing
Category: Uncategorized No Comments
