By: Tim Hogan
With Super Bowl XLVII set to kick off, world class brands and big time fans anxiously wait to see who will be crowned this year’s advertising champion. …
Read MorePosts Tagged ‘brand positioning’
January 23, 2013 Tags: brand positioning, Business to Consumer Marketing, Cincinnati ad agency, consumer engagement, Creative Development, marketing strategy, sports, television advertising
Category: Sunrise News No Comments 
Greater Cincinnati Agency Wins in Magazine Ad and Mobile Website Categories
CINCINNATI – November, 2012 – Greater Cincinnati advertising agency Sunrise Advertising has earned both recognition and new hardware for two of its recent programs in the annual MarCom awards. The competition is often regarded as …
Read MoreBy: Ken Lay
Americans may have just endured the greatest propaganda blitz since World War II. They called it “political advertising,” but it wasn’t.
For all the sophisticated theories that revolve around it, advertising is simple:
* Make people aware of a brand or product
* Encourage its use by …
November 16, 2012 Tags: advertising, brand positioning, Creative Development, customer insights, Grassroots marketing, marketing strategy, political advertising, social media marketing
Category: Sunrise News No Comments
By: Ken Lay
In the parking lot yesterday, I noticed a bumper sticker that read “Read a F****** Book” (the word was spelled out).
I was both offended and irritated. I was offended because profanity (especially that profanity) should not be on public display. Before you …
Read MoreOctober 24, 2012 Tags: brand positioning, consumer engagement, create dialogue, creative strategy, customer insights, design, word of mouth marketing
Category: Sunrise News No Comments
By Kari Breidert
Like many 20 something’s, I don’t subscribe to a home delivered newspaper, such as the Cincinnati Enquirer, because I prefer to find out what’s happening around town via online news sites, such as Cincinnati.com (the Enquirer’s online counterpart.) Up until now, Cincinnati.com has …
Read MoreOctober 12, 2012 Tags: brand positioning, creative strategy, customer insights, design, digital marketing, internet advertising, Marketing Research, media buying, Media planning, print media
Category: Sunrise News No Comments
By: John Young
One of the most common problems in advertising is when an ad is more focused on the product or the client than on a benefit to the customer. We see it all the …
October 3, 2012 Tags: Advertising strategy, brand positioning, client-centric approach, consumer engagement, Corporate Communications, Creative Development, customer insights
Category: Sunrise News No Comments
By: Allison Brinkman
It’s a practice that you’re already familiar with- called ‘second-screen,’ it’s the use of another device while watching TV. Who hasn’t checked Facebook or emails on their phone, tablet or computer while watching a favorite TV show? Maybe you’re even reading this …
Read MoreSeptember 26, 2012 Tags: Advertising strategy, brand positioning, consumer engagement, Creative Development, digital marketing, Public Relations, social media marketing, word of mouth marketing
Category: Sunrise News No Comments
By: Ken Lay
Roses are red
violets are blue
Nike just did it
and so can you.
I like poetry. A lot actually. Not so much the florid prose of the Tennyson variety, but the workman-like prose of the contemporary poets. Poetry is not something you hear much …
Read MoreSeptember 7, 2012 Tags: brand positioning, copywriting, Creative Development, creative strategy, marketing strategy
Category: Sunrise News No Comments
By: Andrew Kiley
What do bands want? How do they define success? It’s safe to say they hope to make music that resonates with a large audience and lasts longer than they do. The usual follow-up priority is to get signed to a record label. Financial success is usually one of the next top goals of …
Read MoreAugust 14, 2012 Tags: brand positioning, consumer engagement, Creative Development, creative strategy, customer insights, music industry
Category: Sunrise News No Comments
It’s no secret that I love words. I’m probably one of the last remaining people who would choose reading a news clip over watching the video on cnn.com. To be able to paint a picture without any picture at all is a beautiful-and increasingly rare- thing.
And while I’m no Somerset Maugham (a personal favorite,) I …
Read MoreJuly 18, 2012 Tags: Advertising strategy, brand positioning, consumer engagement, coporate communications, full-service agency, marketing strategy, Public Relations, word of mouth marketing, writing
Category: Sunrise News 1 Comment
